Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy. The house’s manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork craftsmanship – has managed to harmoniously combine state of the art technology and traditional watch-making in creating cutting-edge timepieces. The positioning of Gucci in the watch industry reflects the expectations of its sophisticated and exclusive clientele: each timepiece is a statement of excellence and is in line with the overall aesthetic and quality standards of the house. Diamond setting is an example of this fine expertise: watches are studded with high quality diamonds carefully checked to create that perfect and exclusive look. Gucci began developing watches in the early 1970s, soon becoming one of the world's leading producers and distributors of fine timepieces. Now under the creative direction of Frida Giannini, the watch business benefits from Gucci's rich heritage, design leadership and Swiss watchmaking craftsmanship.